Cookie Policy

This Cookie Policy explains how Ascendia ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website. By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Types of Cookies

• Session Cookies: Temporary cookies that expire when you close your browser
• Persistent Cookies: Remain on your device for a set period or until you delete them
• First-Party Cookies: Set by the website you're visiting
• Third-Party Cookies: Set by a third-party service on behalf of the website owner

2. How We Use Cookies

We use cookies for the following purposes:

Essential Cookies (Strictly Necessary)

These cookies are required for the website to function properly and cannot be switched off.

• Authentication and security
• Session management
• Load balancing
• Form submission and validation

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website.

• Page views and visit duration
• Traffic sources and referrals
• User journey and navigation paths
• Error tracking and debugging
• Performance monitoring

Functionality Cookies

These cookies enable enhanced features and personalization.

• Language preferences
• Region settings
• User interface customization
• Remembering your choices
• ROI Calculator saved inputs

Marketing and Advertising Cookies

These cookies track your online activity to deliver relevant advertisements.

• Targeted advertising
• Conversion tracking
• Retargeting campaigns
• Social media integration
• Marketing campaign effectiveness

3. Specific Cookies We Use

4. Third-Party Cookies

We use services from third-party companies that may set cookies on your device:

Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect anonymous information.

• Cookies used: _ga, _gid, _gat
• Privacy policy: Google Privacy Policy
• Opt-out: Google Analytics Opt-out

Google Ads

We use Google Ads for advertising and conversion tracking.

• Cookies used: _gcl_au, IDE, test_cookie
• Purpose: Measure ad campaign effectiveness
• Privacy policy: Google Privacy Policy

Facebook Pixel

We use Facebook Pixel to track conversions and create custom audiences.

• Cookies used: _fbp, fr
• Purpose: Measure and optimize ad performance
• Privacy policy: Facebook Privacy Policy

LinkedIn Insight Tag

We use LinkedIn for B2B marketing and analytics.

• Cookies used: li_at, lidc, bcookie
• Purpose: Track professional audience engagement
• Privacy policy: LinkedIn Privacy Policy

5. How to Control Cookies

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• View cookies stored on your device
• Delete existing cookies
• Block all cookies
• Block third-party cookies only
• Set cookies to expire when you close your browser

Browser-Specific Instructions

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Cookies and data stored

Cookie Consent Manager

You can manage your cookie preferences using our cookie consent tool:

• Click the "Cookie Settings" link in the footer
• Choose which categories of cookies to accept or reject
• Save your preferences

Opt-Out Links

• Google Analytics: Opt-out Browser Add-on
• Network Advertising: NAI Opt-out
• Digital Advertising: DAA Opt-out
• European Advertising: Your Online Choices

6. Impact of Disabling Cookies

If you disable or refuse cookies, please note that:

• Some parts of the website may not function properly
• Your user experience may be diminished
• You may need to re-enter information more frequently
• Personalization features may not work
• The ROI Calculator may not save your inputs
• You may still see ads, but they will be less relevant

7. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that lets you tell websites you do not want to have your online activities tracked. Currently, there is no industry standard for responding to DNT signals. We do not currently respond to DNT signals, but we respect your privacy choices and provide cookie management options.

8. Mobile Devices

Mobile devices also use tracking technologies similar to cookies:

• iOS: Settings → Privacy → Advertising → Limit Ad Tracking
• Android: Settings → Google → Ads → Opt out of Ads Personalization

9. Web Beacons and Pixels

In addition to cookies, we may use web beacons (also called "tracking pixels") which are small graphic images embedded in web pages or emails. Web beacons help us:

• Track email open rates
• Measure campaign effectiveness
• Understand user behavior
• Deliver targeted content

10. Local Storage

We may also use local storage technologies (HTML5 local storage) to store information locally on your device. Local storage is similar to cookies but can store larger amounts of data. You can clear local storage through your browser settings.

11. Children's Privacy

Our website is not directed to children under 18. We do not knowingly use cookies to collect information from children. If you believe we have collected information from a child, please contact us immediately.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Providing notice through our cookie consent banner (for material changes)

13. More Information

For more information about online privacy and cookies, visit:

• All About Cookies
• Your Online Choices
• UK Information Commissioner's Office